Use this page to quickly find answers to the most commonly asked questions.

Still need help? Email:

I have a question about (select a category):

UK: We offer FREE EXPRESS shipping using Amazon, which takes 1-2 business days.

Aus: We ship from Brisbane and shipping times vary depending on your location and the shipping service you select. Standard shipping takes 2-6 business days and Express shipping takes 1-3 business days.

UK: We offer FREE EXPRESS shipping using Amazon, which takes 1-2 business days.

Aus: We offer subsidised shipping rates of $3.95 for our standard service or $6.95 for express.

This depends on the arrangement you have with your courier.

If your order has not turned up, please check your tracking data first. If your order hasn't arrived after 3 business days in the UK, or 8 business days in Australia, please get in touch with us and we can help you:

If your order was sent by Royal Mail, the tracking will only show updates after they have attempted a delivery. If your tracking doesn't show any details this means a delivery attempt has not yet been made. If there are no updates after 3 days, please get in touch with us:

Unfortunately at this stage we cannot provide paid-for returns. All returns will need to paid for by yourself, but you may use any courier that you like.

Returns can only be made for sealed products - once opened we cannot accept any item back. Returns must be organised within 14 days of delivery of your order. We withhold the right to not accept returns of damaged, open or returns made after 14 days of delivery. To arrange a return simply email us:

The Money Back Guarantee allows you to try our products for the full 90 days. If you don't think your stretch marks have improved by the end of 90 days you can get in touch with us to organise a return. Please contact us if you have not seen results, but would like to continue using our products to see whether we can extend your guarantee further.

The guarantee covers exclusively up to 3 tubes of our Redefining Stretch Mark Cream and a single Microneedling Tool. We cannot perform the guarantee if you purchase more than this amount.

Full details can be found under our page here: Money-back Guarantee

Refunds are paid onto the same card used for payment. We do this through our 3rd party secure systems and we are unable to see your card details, so please ensure you have the same card as you used for payment before organising your return.

If you have changed your card between making payment and organising a refund, please let us know before organising the refund so we can help move this over.

Returns to a different card to the ones used in payment will unfortunately slow down refunds so please allow extra time for the money to enter your account.

There are two forms of stretch marks: striae rubrae and striae albae. Striae rubrae are considered the early form, which are often red, sometimes slightly raised and don’t recur. Over time these stretch marks lighten and develop a pale, wrinkled appearance known as striae albae, which also don’t recur but are permanent.

Striae rubrae respond better to treatment, so it is recommended to treat stretch marks when they first appear.

Stretch marks (striae) are indented streaks on the body that typically appear on the stomach, breasts, hips or bottom. They occur when the dermis (the thickest layer of skin) has to stretch quickly due to rapid weight gain or a growth spurt.

They're very common in pregnant women, especially during the last trimester, but they can occur anytime the skin becomes overstretched, such as rapid growth spurts during puberty or when bodybuilding.

While stretch marks are permanent, there are clinically proven ways to reduce their appearance, both via topicals and devices.Discover the most effective treatments here.

Our products are rooted in science. We only create products using ingredients and treatments that have been clinically proven to treat stretch marks in medical journals. And we ensure any hero ingredients are used at the doses used in the clinical trials.

We’re extremely confident that our products will make an impact on stretch marks which is why we provide a 90-day money-back guarantee.

Redefining Stretch Mark Cream

Our innovative formula tackles stretch marks in two ways:

1) Instant results: Over a ten-minute period, it will plump and smooth the appearance of stretch marks, which is why you may also feel a heating sensation when first applied. This is designed to give you immediate confidence, but it is a short-term effect as opposed to being a permanent solution.

2) Long-term results: Our formula is powered by TECA™ for its stretch mark minimising properties. In an independent study of 40 postpartum women with stretch marks, a TECA™ formulation reduced the length of stretch marks by 26%, compared to 3%, and the width by 40%, compared to 6% after three months. It was also twice as effective at reducing the intensity of colour of the stretch marks compared to the placebo during this period.

While this was a three-month study, results can also be seen much quicker. Some users have reported a permanent reduction in the appearance of their stretch marks in as little as 2-4 weeks; however, we recommend a minimum 12-week treatment – in line with the clinical trial – to maximise results.

Microneedling device

Several studies have proved the effectiveness of microneedling in the treatment of stretch marks, especially over other modalities. Microneedling studies referred to throughout our website were based on 3 sessions using a 1.5mm microneedling tool/dermaroller at 4-week intervals.

Therefore, you can expect to see results from our microneedling tool following three sessions at 4-week intervals, if not sooner.

Absolutely! 90 days is the minimum period we recommend using our products for, but you can continue using the products for as long as you like, especially if you are continuing to see improvements. You may also choose to keep using our Redefining Stretch Mark Cream on an ad hoc basis when you would like to enjoy its instant plumping and smoothing benefits.

We haven't used any ingredients which are classified as unsafe for women who are pregnant or breastfeeding, such as tretinoin or hydroquinone. And our Co-founder, Meg used our products throughout her second pregnancy.

However, it's always best to seek advice from your doctor or health care practitioner.

Yes, our products are vegan and have never been tested on animals.

To clean the tool, simply rinse it in warm water after each use, then spray it with a sterilising spray (isopropyl alcohol solution) before each use. For a deeper clean, you can also soak it in soapy water overnight and/or use a toothbrush to clean.