Still Living With The Same Stretch Marks?

Before you spend money on another cream that promises the world, learn the science behind why many don’t deliver the results people hope for.

Most creams promise results but only moisturise the surface.

The problem with this?

Stretch marks form deeper in the skin where collagen and elastin change over time. If a product only hydrates the surface, it’s not supporting what’s happening beneath.

Which is why many people keep applying creams for months...and still see the same marks looking back at them.

Why Stretch Marks Appear

Stretch marks often appear when the skin changes faster than it can adapt.

  • Pregnancy

    As the body changes during pregnancy, the skin around the abdomen and breasts stretches significantly.

  • Muscle Growth

    Rapid muscle growth from intensive training can stretch the skin quickly, particularly around the shoulders, chest and arms.

  • Weight Fluctuations

    Sudden weight gain or loss can stretch the skin as the body changes shape.

  • Puberty

    During puberty, rapid growth and hormonal changes can cause the skin to stretch quickly.

1 4

The 12-Week Programme

A simple routine designed to support visible improvement over time.

Redefining Stretch Mark Cream

Massage the TECA-powered cream into your stretch marks twice daily. TECA™ works beneath the surface to support collagen where stretch marks form.

Microneedling Tool

Once a week, gently roll the tool over the area to help enhance absorption and support the skin’s natural renewal process.

Cellular Renewal Serum

After using the tool, apply the serum to deliver concentrated actives where your skin needs them most.

Start Now

Consumer Survey Results

87%
saw visible improvement
80%
saw lighter colour
77%
saw reduced depth
Consumer study on the effectiveness of our programme on 30 participants with stretch marks.

Industry recognition

Awarded 25 times

A compact edit of Stria Lab's strongest beauty, parent, health and wellness awards from 2023 to 2026.

25 awards 2023-2026 Winner, finalist and editor recognition
2026 Gold Winner

Best Targeted Body Treatment

Universal Beauty Awards

2026 Gold Winner

Best Buy Product of the Year

Loved By Parents Awards

2026 Platinum Winner

Best Postnatal Product

Loved By Parents Awards

2026 Gold Winner

Best Independent Retailer of the Year

Loved By Parents Awards

2026 Universal Beauty Awards winner 2026 badge

Gold Winner

Best Targeted Body Treatment

2026 Live That Glow finalist 2026 badge

Finalist

Standout Bodycare Product

2025 Global Health and Pharma winner 2025 badge

Winner

Best Stretch Mark Skincare Company

2025 Bambini Baby Awards gold 2025 badge

Gold

Best Stretch Mark Product

2025 Global Green Beauty Awards winner 2025 badge

Gold

Best Vegan Body Product

2025 Universal Beauty Awards silver 2025 badge

Silver

Best Body Oil

2024 Loved By Parents platinum 2024 badge

Platinum

Best Postpartum Skincare

2024 Made for Mums editor's choice award badge

Editor's Choice

Best Stretch Mark Cream

View all 25 awards

Complete awards list

Our Awards

  1. 2026 Gold Winner - Best Targeted Body Treatment: Universal Beauty Awards
  2. 2026 Gold Winner - Best Buy Product of the Year: Loved By Parents Awards
  3. 2026 Platinum Winner - Best Postnatal Product: Loved By Parents Awards
  4. 2026 Gold Winner - Best Independent Retailer of the Year: Loved By Parents Awards
  5. 2026 Cellular Repair Serum of the Year 2026: Global Health & Pharma Awards
  6. 2026 Finalist - Standout Bodycare Product: Live that Glow
  7. 2025 Best Stretch Mark Skincare Company: Global Health & Pharma Awards
  8. 2025 Winner - Innovator Award: Breakout Beauty UK
  9. 2025 Gold - Best Stretch Mark Product: Bambini Baby Awards
  10. 2025 Gold - Best Vegan Body Product: Global Green Beauty Awards
  11. 2025 Silver - Best Body Oil: Universal Beauty Awards
  12. 2025 Silver - Best Product for Pregnancy: Bambini Baby Awards
  13. 2025 Finalist - Standout Body Care: Live That Glow Awards
  14. 2025 Finalist - Sustainable Hero & Body Care: Health & Wellbeing Awards
  15. 2024 Platinum - Best Postpartum Skincare: Loved by Parents Awards
  16. 2024 Gold - Best Vegan Body Product: Global Green Beauty Awards
  17. 2024 Best Emerging Brand: Global Health & Pharma Awards
  18. 2024 Bronze - Age Well Tools: Health & Wellbeing Awards
  19. 2024 Editor's Choice - Best Stretch Mark Cream: Made for Mums Awards
  20. 2024 Highly Commended - Best Body Moisturiser: Top Sante Skincare Awards
  21. 2024 Winner: Vegan Beauty Awards
  22. 2023 Gold - Best New to Market Product: Loved by Parents Awards
  23. 2023 Gold - Postnatal Must-Have: Project Baby Awards
  24. 2023 Silver - Best Maternity Product: Loved by Parents Awards
  25. 2023 Editor's Choice - Best Stretch Mark Cream: Mama & Baby Awards

Stop Throwing Money at Surface Solutions

Go beyond surface-level creams with a system designed to do more.

Start The Programme
“The Befores and Afters are Mind-Blowing"
“The Befores and Afters are Mind-Blowing"
“It works. The red, angry stretch marks on my stomach are already paler in colour and less pronounced in depth.”
“It works. The red, angry stretch marks on my stomach are already paler in colour and less pronounced in depth.”
“Best stretch mark cream for improving skin texture."
“Best stretch mark cream for improving skin texture."
"It takes time to see big results, but the short-term ones are impressive too."
"It takes time to see big results, but the short-term ones are impressive too."
“This is an incredible product.”
“This is an incredible product.”
Logo
“Blurs out imperfections instantly”.
“Helps fade newly formed stretch marks.”
“Helps fade newly formed stretch marks.”
“The Befores and Afters are Mind-Blowing"
“The Befores and Afters are Mind-Blowing"
“It works. The red, angry stretch marks on my stomach are already paler in colour and less pronounced in depth.”
“It works. The red, angry stretch marks on my stomach are already paler in colour and less pronounced in depth.”
“Best stretch mark cream for improving skin texture."
“Best stretch mark cream for improving skin texture."
"It takes time to see big results, but the short-term ones are impressive too."
"It takes time to see big results, but the short-term ones are impressive too."
“This is an incredible product.”
“This is an incredible product.”
Logo
“Blurs out imperfections instantly”.
“Helps fade newly formed stretch marks.”
“Helps fade newly formed stretch marks.”
“The Befores and Afters are Mind-Blowing"
“The Befores and Afters are Mind-Blowing"
“It works. The red, angry stretch marks on my stomach are already paler in colour and less pronounced in depth.”
“It works. The red, angry stretch marks on my stomach are already paler in colour and less pronounced in depth.”
“Best stretch mark cream for improving skin texture."
“Best stretch mark cream for improving skin texture."
"It takes time to see big results, but the short-term ones are impressive too."
"It takes time to see big results, but the short-term ones are impressive too."
“This is an incredible product.”
“This is an incredible product.”
Logo
“Blurs out imperfections instantly”.
“Helps fade newly formed stretch marks.”
“Helps fade newly formed stretch marks.”
“The Befores and Afters are Mind-Blowing"
“The Befores and Afters are Mind-Blowing"
“It works. The red, angry stretch marks on my stomach are already paler in colour and less pronounced in depth.”
“It works. The red, angry stretch marks on my stomach are already paler in colour and less pronounced in depth.”
“Best stretch mark cream for improving skin texture."
“Best stretch mark cream for improving skin texture."
"It takes time to see big results, but the short-term ones are impressive too."
"It takes time to see big results, but the short-term ones are impressive too."
“This is an incredible product.”
“This is an incredible product.”
Logo
“Blurs out imperfections instantly”.
“Helps fade newly formed stretch marks.”
“Helps fade newly formed stretch marks.”
“The Befores and Afters are Mind-Blowing"
“The Befores and Afters are Mind-Blowing"
“It works. The red, angry stretch marks on my stomach are already paler in colour and less pronounced in depth.”
“It works. The red, angry stretch marks on my stomach are already paler in colour and less pronounced in depth.”
“Best stretch mark cream for improving skin texture."
“Best stretch mark cream for improving skin texture."
"It takes time to see big results, but the short-term ones are impressive too."
"It takes time to see big results, but the short-term ones are impressive too."
“This is an incredible product.”
“This is an incredible product.”
Logo
“Blurs out imperfections instantly”.
“Helps fade newly formed stretch marks.”
“Helps fade newly formed stretch marks.”
“The Befores and Afters are Mind-Blowing"
“The Befores and Afters are Mind-Blowing"
“It works. The red, angry stretch marks on my stomach are already paler in colour and less pronounced in depth.”
“It works. The red, angry stretch marks on my stomach are already paler in colour and less pronounced in depth.”
“Best stretch mark cream for improving skin texture."
“Best stretch mark cream for improving skin texture."
"It takes time to see big results, but the short-term ones are impressive too."
"It takes time to see big results, but the short-term ones are impressive too."
“This is an incredible product.”
“This is an incredible product.”
Logo
“Blurs out imperfections instantly”.
“Helps fade newly formed stretch marks.”
“Helps fade newly formed stretch marks.”
“The Befores and Afters are Mind-Blowing"
“The Befores and Afters are Mind-Blowing"
“It works. The red, angry stretch marks on my stomach are already paler in colour and less pronounced in depth.”
“It works. The red, angry stretch marks on my stomach are already paler in colour and less pronounced in depth.”
“Best stretch mark cream for improving skin texture."
“Best stretch mark cream for improving skin texture."
"It takes time to see big results, but the short-term ones are impressive too."
"It takes time to see big results, but the short-term ones are impressive too."
“This is an incredible product.”
“This is an incredible product.”
Logo
“Blurs out imperfections instantly”.
“Helps fade newly formed stretch marks.”
“Helps fade newly formed stretch marks.”
“The Befores and Afters are Mind-Blowing"
“The Befores and Afters are Mind-Blowing"
“It works. The red, angry stretch marks on my stomach are already paler in colour and less pronounced in depth.”
“It works. The red, angry stretch marks on my stomach are already paler in colour and less pronounced in depth.”
“Best stretch mark cream for improving skin texture."
“Best stretch mark cream for improving skin texture."
"It takes time to see big results, but the short-term ones are impressive too."
"It takes time to see big results, but the short-term ones are impressive too."
“This is an incredible product.”
“This is an incredible product.”
Logo
“Blurs out imperfections instantly”.
“Helps fade newly formed stretch marks.”
“Helps fade newly formed stretch marks.”
“The Befores and Afters are Mind-Blowing"
“The Befores and Afters are Mind-Blowing"
“It works. The red, angry stretch marks on my stomach are already paler in colour and less pronounced in depth.”
“It works. The red, angry stretch marks on my stomach are already paler in colour and less pronounced in depth.”
“Best stretch mark cream for improving skin texture."
“Best stretch mark cream for improving skin texture."
"It takes time to see big results, but the short-term ones are impressive too."
"It takes time to see big results, but the short-term ones are impressive too."
“This is an incredible product.”
“This is an incredible product.”
Logo
“Blurs out imperfections instantly”.
“Helps fade newly formed stretch marks.”
“Helps fade newly formed stretch marks.”
“The Befores and Afters are Mind-Blowing"
“The Befores and Afters are Mind-Blowing"
“It works. The red, angry stretch marks on my stomach are already paler in colour and less pronounced in depth.”
“It works. The red, angry stretch marks on my stomach are already paler in colour and less pronounced in depth.”
“Best stretch mark cream for improving skin texture."
“Best stretch mark cream for improving skin texture."
"It takes time to see big results, but the short-term ones are impressive too."
"It takes time to see big results, but the short-term ones are impressive too."
“This is an incredible product.”
“This is an incredible product.”
Logo
“Blurs out imperfections instantly”.
“Helps fade newly formed stretch marks.”
“Helps fade newly formed stretch marks.”
“The Befores and Afters are Mind-Blowing"
“The Befores and Afters are Mind-Blowing"
“It works. The red, angry stretch marks on my stomach are already paler in colour and less pronounced in depth.”
“It works. The red, angry stretch marks on my stomach are already paler in colour and less pronounced in depth.”
“Best stretch mark cream for improving skin texture."
“Best stretch mark cream for improving skin texture."
"It takes time to see big results, but the short-term ones are impressive too."
"It takes time to see big results, but the short-term ones are impressive too."
“This is an incredible product.”
“This is an incredible product.”
Logo
“Blurs out imperfections instantly”.
“Helps fade newly formed stretch marks.”
“Helps fade newly formed stretch marks.”
“The Befores and Afters are Mind-Blowing"
“The Befores and Afters are Mind-Blowing"
“It works. The red, angry stretch marks on my stomach are already paler in colour and less pronounced in depth.”
“It works. The red, angry stretch marks on my stomach are already paler in colour and less pronounced in depth.”
“Best stretch mark cream for improving skin texture."
“Best stretch mark cream for improving skin texture."
"It takes time to see big results, but the short-term ones are impressive too."
"It takes time to see big results, but the short-term ones are impressive too."
“This is an incredible product.”
“This is an incredible product.”
Logo
“Blurs out imperfections instantly”.
“Helps fade newly formed stretch marks.”
“Helps fade newly formed stretch marks.”
“The Befores and Afters are Mind-Blowing"
“The Befores and Afters are Mind-Blowing"
“It works. The red, angry stretch marks on my stomach are already paler in colour and less pronounced in depth.”
“It works. The red, angry stretch marks on my stomach are already paler in colour and less pronounced in depth.”
“Best stretch mark cream for improving skin texture."
“Best stretch mark cream for improving skin texture."
"It takes time to see big results, but the short-term ones are impressive too."
"It takes time to see big results, but the short-term ones are impressive too."
“This is an incredible product.”
“This is an incredible product.”
Logo
“Blurs out imperfections instantly”.
“Helps fade newly formed stretch marks.”
“Helps fade newly formed stretch marks.”
“The Befores and Afters are Mind-Blowing"
“The Befores and Afters are Mind-Blowing"
“It works. The red, angry stretch marks on my stomach are already paler in colour and less pronounced in depth.”
“It works. The red, angry stretch marks on my stomach are already paler in colour and less pronounced in depth.”
“Best stretch mark cream for improving skin texture."
“Best stretch mark cream for improving skin texture."
"It takes time to see big results, but the short-term ones are impressive too."
"It takes time to see big results, but the short-term ones are impressive too."
“This is an incredible product.”
“This is an incredible product.”
Logo
“Blurs out imperfections instantly”.
“Helps fade newly formed stretch marks.”
“Helps fade newly formed stretch marks.”
“The Befores and Afters are Mind-Blowing"
“The Befores and Afters are Mind-Blowing"
“It works. The red, angry stretch marks on my stomach are already paler in colour and less pronounced in depth.”
“It works. The red, angry stretch marks on my stomach are already paler in colour and less pronounced in depth.”
“Best stretch mark cream for improving skin texture."
“Best stretch mark cream for improving skin texture."
"It takes time to see big results, but the short-term ones are impressive too."
"It takes time to see big results, but the short-term ones are impressive too."
“This is an incredible product.”
“This is an incredible product.”
Logo
“Blurs out imperfections instantly”.
“Helps fade newly formed stretch marks.”
“Helps fade newly formed stretch marks.”
“The Befores and Afters are Mind-Blowing"
“The Befores and Afters are Mind-Blowing"
“It works. The red, angry stretch marks on my stomach are already paler in colour and less pronounced in depth.”
“It works. The red, angry stretch marks on my stomach are already paler in colour and less pronounced in depth.”
“Best stretch mark cream for improving skin texture."
“Best stretch mark cream for improving skin texture."
"It takes time to see big results, but the short-term ones are impressive too."
"It takes time to see big results, but the short-term ones are impressive too."
“This is an incredible product.”
“This is an incredible product.”
Logo
“Blurs out imperfections instantly”.
“Helps fade newly formed stretch marks.”
“Helps fade newly formed stretch marks.”
“The Befores and Afters are Mind-Blowing"
“The Befores and Afters are Mind-Blowing"
“It works. The red, angry stretch marks on my stomach are already paler in colour and less pronounced in depth.”
“It works. The red, angry stretch marks on my stomach are already paler in colour and less pronounced in depth.”
“Best stretch mark cream for improving skin texture."
“Best stretch mark cream for improving skin texture."
"It takes time to see big results, but the short-term ones are impressive too."
"It takes time to see big results, but the short-term ones are impressive too."
“This is an incredible product.”
“This is an incredible product.”
Logo
“Blurs out imperfections instantly”.
“Helps fade newly formed stretch marks.”
“Helps fade newly formed stretch marks.”
“The Befores and Afters are Mind-Blowing"
“The Befores and Afters are Mind-Blowing"
“It works. The red, angry stretch marks on my stomach are already paler in colour and less pronounced in depth.”
“It works. The red, angry stretch marks on my stomach are already paler in colour and less pronounced in depth.”
“Best stretch mark cream for improving skin texture."
“Best stretch mark cream for improving skin texture."
"It takes time to see big results, but the short-term ones are impressive too."
"It takes time to see big results, but the short-term ones are impressive too."
“This is an incredible product.”
“This is an incredible product.”
Logo
“Blurs out imperfections instantly”.
“Helps fade newly formed stretch marks.”
“Helps fade newly formed stretch marks.”
“The Befores and Afters are Mind-Blowing"
“The Befores and Afters are Mind-Blowing"
“It works. The red, angry stretch marks on my stomach are already paler in colour and less pronounced in depth.”
“It works. The red, angry stretch marks on my stomach are already paler in colour and less pronounced in depth.”
“Best stretch mark cream for improving skin texture."
“Best stretch mark cream for improving skin texture."
"It takes time to see big results, but the short-term ones are impressive too."
"It takes time to see big results, but the short-term ones are impressive too."
“This is an incredible product.”
“This is an incredible product.”
Logo
“Blurs out imperfections instantly”.
“Helps fade newly formed stretch marks.”
“Helps fade newly formed stretch marks.”
“The Befores and Afters are Mind-Blowing"
“The Befores and Afters are Mind-Blowing"
“It works. The red, angry stretch marks on my stomach are already paler in colour and less pronounced in depth.”
“It works. The red, angry stretch marks on my stomach are already paler in colour and less pronounced in depth.”
“Best stretch mark cream for improving skin texture."
“Best stretch mark cream for improving skin texture."
"It takes time to see big results, but the short-term ones are impressive too."
"It takes time to see big results, but the short-term ones are impressive too."
“This is an incredible product.”
“This is an incredible product.”
Logo
“Blurs out imperfections instantly”.
“Helps fade newly formed stretch marks.”
“Helps fade newly formed stretch marks.”

My 12-Week Stretch Mark Experience

I’m Eva, and I wanted to share my experience so you know what to expect over the 12-week programme.

My 12-Week Journey

Weeks 1-4:

My skin felt softer and much more hydrated. The redness began to calm, and my stretch marks didn’t feel as raised. I couldn’t see huge changes yet, but it felt like things were starting to shift beneath the surface.

This is when I really started noticing a difference. The colour looked lighter and my marks felt flatter. My skin also felt firmer and smoother. Around week 6, I looked in the mirror and thought, “Okay… something is definitely changing.”

Weeks 5-8:

Weeks 9-12:

By the end of the programme, the improvement was clear. My stretch marks looked lighter, smoother and less noticeable. The colour continued to fade, and I felt much more confident in my skin. It took the full 12 weeks, but it was absolutely worth sticking with.

What I Learned After 12 Weeks

Consistency is everything.

Show up twice daily with the cream and use the microneedling tool weekly. Real change takes time, but staying consistent makes all the difference.

What I Learned After 12 Weeks

Ready To Start Yours?

If I can do it, you absolutely can too. Thousands of people are following the same routine and seeing visible improvements. Give it the full 12 weeks.
Start Your 12-Week Programme