Your body is changing fast. Can your bodycare keep up?

As your body changes, your skin faces new demands – from dryness and discomfort to changes in stretch marks, skin firmness, elasticity and overall texture.

Give your skin the support it deserves.

From £39.99/month - save £49.98 today.

Most body lotions moisturise the surface.

The problem with this?

Skin firmness, density and the appearance of stretch marks are shaped by what’s happening beneath the surface.

Many of these changes occur deeper within the skin, where collagen, elastin and other supporting structures help maintain skin quality and resilience. If a product only hydrates the surface, it’s only addressing part of the picture.

That’s why we created a programme designed to do more than hydrate – combining clinically studied actives that support skin firmness, elasticity and the appearance of stretch marks.

Start Your Programme
“It works. The red, angry stretch marks on my stomach are already paler in colour and less pronounced in depth.”
“It works. The red, angry stretch marks on my stomach are already paler in colour and less pronounced in depth.”
“Best stretch mark cream for improving skin texture."
“Best stretch mark cream for improving skin texture."
“This is an incredible product.”
“This is an incredible product.”
Logo
“Blurs out imperfections instantly”.
“Helps fade newly formed stretch marks.”
“Helps fade newly formed stretch marks.”
“It works. The red, angry stretch marks on my stomach are already paler in colour and less pronounced in depth.”
“It works. The red, angry stretch marks on my stomach are already paler in colour and less pronounced in depth.”
“Best stretch mark cream for improving skin texture."
“Best stretch mark cream for improving skin texture."
“This is an incredible product.”
“This is an incredible product.”
Logo
“Blurs out imperfections instantly”.
“Helps fade newly formed stretch marks.”
“Helps fade newly formed stretch marks.”
“It works. The red, angry stretch marks on my stomach are already paler in colour and less pronounced in depth.”
“It works. The red, angry stretch marks on my stomach are already paler in colour and less pronounced in depth.”
“Best stretch mark cream for improving skin texture."
“Best stretch mark cream for improving skin texture."
“This is an incredible product.”
“This is an incredible product.”
Logo
“Blurs out imperfections instantly”.
“Helps fade newly formed stretch marks.”
“Helps fade newly formed stretch marks.”
“It works. The red, angry stretch marks on my stomach are already paler in colour and less pronounced in depth.”
“It works. The red, angry stretch marks on my stomach are already paler in colour and less pronounced in depth.”
“Best stretch mark cream for improving skin texture."
“Best stretch mark cream for improving skin texture."
“This is an incredible product.”
“This is an incredible product.”
Logo
“Blurs out imperfections instantly”.
“Helps fade newly formed stretch marks.”
“Helps fade newly formed stretch marks.”
“It works. The red, angry stretch marks on my stomach are already paler in colour and less pronounced in depth.”
“It works. The red, angry stretch marks on my stomach are already paler in colour and less pronounced in depth.”
“Best stretch mark cream for improving skin texture."
“Best stretch mark cream for improving skin texture."
“This is an incredible product.”
“This is an incredible product.”
Logo
“Blurs out imperfections instantly”.
“Helps fade newly formed stretch marks.”
“Helps fade newly formed stretch marks.”
“It works. The red, angry stretch marks on my stomach are already paler in colour and less pronounced in depth.”
“It works. The red, angry stretch marks on my stomach are already paler in colour and less pronounced in depth.”
“Best stretch mark cream for improving skin texture."
“Best stretch mark cream for improving skin texture."
“This is an incredible product.”
“This is an incredible product.”
Logo
“Blurs out imperfections instantly”.
“Helps fade newly formed stretch marks.”
“Helps fade newly formed stretch marks.”
“It works. The red, angry stretch marks on my stomach are already paler in colour and less pronounced in depth.”
“It works. The red, angry stretch marks on my stomach are already paler in colour and less pronounced in depth.”
“Best stretch mark cream for improving skin texture."
“Best stretch mark cream for improving skin texture."
“This is an incredible product.”
“This is an incredible product.”
Logo
“Blurs out imperfections instantly”.
“Helps fade newly formed stretch marks.”
“Helps fade newly formed stretch marks.”
“It works. The red, angry stretch marks on my stomach are already paler in colour and less pronounced in depth.”
“It works. The red, angry stretch marks on my stomach are already paler in colour and less pronounced in depth.”
“Best stretch mark cream for improving skin texture."
“Best stretch mark cream for improving skin texture."
“This is an incredible product.”
“This is an incredible product.”
Logo
“Blurs out imperfections instantly”.
“Helps fade newly formed stretch marks.”
“Helps fade newly formed stretch marks.”
“It works. The red, angry stretch marks on my stomach are already paler in colour and less pronounced in depth.”
“It works. The red, angry stretch marks on my stomach are already paler in colour and less pronounced in depth.”
“Best stretch mark cream for improving skin texture."
“Best stretch mark cream for improving skin texture."
“This is an incredible product.”
“This is an incredible product.”
Logo
“Blurs out imperfections instantly”.
“Helps fade newly formed stretch marks.”
“Helps fade newly formed stretch marks.”
“It works. The red, angry stretch marks on my stomach are already paler in colour and less pronounced in depth.”
“It works. The red, angry stretch marks on my stomach are already paler in colour and less pronounced in depth.”
“Best stretch mark cream for improving skin texture."
“Best stretch mark cream for improving skin texture."
“This is an incredible product.”
“This is an incredible product.”
Logo
“Blurs out imperfections instantly”.
“Helps fade newly formed stretch marks.”
“Helps fade newly formed stretch marks.”
“It works. The red, angry stretch marks on my stomach are already paler in colour and less pronounced in depth.”
“It works. The red, angry stretch marks on my stomach are already paler in colour and less pronounced in depth.”
“Best stretch mark cream for improving skin texture."
“Best stretch mark cream for improving skin texture."
“This is an incredible product.”
“This is an incredible product.”
Logo
“Blurs out imperfections instantly”.
“Helps fade newly formed stretch marks.”
“Helps fade newly formed stretch marks.”
“It works. The red, angry stretch marks on my stomach are already paler in colour and less pronounced in depth.”
“It works. The red, angry stretch marks on my stomach are already paler in colour and less pronounced in depth.”
“Best stretch mark cream for improving skin texture."
“Best stretch mark cream for improving skin texture."
“This is an incredible product.”
“This is an incredible product.”
Logo
“Blurs out imperfections instantly”.
“Helps fade newly formed stretch marks.”
“Helps fade newly formed stretch marks.”
“It works. The red, angry stretch marks on my stomach are already paler in colour and less pronounced in depth.”
“It works. The red, angry stretch marks on my stomach are already paler in colour and less pronounced in depth.”
“Best stretch mark cream for improving skin texture."
“Best stretch mark cream for improving skin texture."
“This is an incredible product.”
“This is an incredible product.”
Logo
“Blurs out imperfections instantly”.
“Helps fade newly formed stretch marks.”
“Helps fade newly formed stretch marks.”
“It works. The red, angry stretch marks on my stomach are already paler in colour and less pronounced in depth.”
“It works. The red, angry stretch marks on my stomach are already paler in colour and less pronounced in depth.”
“Best stretch mark cream for improving skin texture."
“Best stretch mark cream for improving skin texture."
“This is an incredible product.”
“This is an incredible product.”
Logo
“Blurs out imperfections instantly”.
“Helps fade newly formed stretch marks.”
“Helps fade newly formed stretch marks.”
“It works. The red, angry stretch marks on my stomach are already paler in colour and less pronounced in depth.”
“It works. The red, angry stretch marks on my stomach are already paler in colour and less pronounced in depth.”
“Best stretch mark cream for improving skin texture."
“Best stretch mark cream for improving skin texture."
“This is an incredible product.”
“This is an incredible product.”
Logo
“Blurs out imperfections instantly”.
“Helps fade newly formed stretch marks.”
“Helps fade newly formed stretch marks.”
“It works. The red, angry stretch marks on my stomach are already paler in colour and less pronounced in depth.”
“It works. The red, angry stretch marks on my stomach are already paler in colour and less pronounced in depth.”
“Best stretch mark cream for improving skin texture."
“Best stretch mark cream for improving skin texture."
“This is an incredible product.”
“This is an incredible product.”
Logo
“Blurs out imperfections instantly”.
“Helps fade newly formed stretch marks.”
“Helps fade newly formed stretch marks.”
“It works. The red, angry stretch marks on my stomach are already paler in colour and less pronounced in depth.”
“It works. The red, angry stretch marks on my stomach are already paler in colour and less pronounced in depth.”
“Best stretch mark cream for improving skin texture."
“Best stretch mark cream for improving skin texture."
“This is an incredible product.”
“This is an incredible product.”
Logo
“Blurs out imperfections instantly”.
“Helps fade newly formed stretch marks.”
“Helps fade newly formed stretch marks.”
“It works. The red, angry stretch marks on my stomach are already paler in colour and less pronounced in depth.”
“It works. The red, angry stretch marks on my stomach are already paler in colour and less pronounced in depth.”
“Best stretch mark cream for improving skin texture."
“Best stretch mark cream for improving skin texture."
“This is an incredible product.”
“This is an incredible product.”
Logo
“Blurs out imperfections instantly”.
“Helps fade newly formed stretch marks.”
“Helps fade newly formed stretch marks.”
“It works. The red, angry stretch marks on my stomach are already paler in colour and less pronounced in depth.”
“It works. The red, angry stretch marks on my stomach are already paler in colour and less pronounced in depth.”
“Best stretch mark cream for improving skin texture."
“Best stretch mark cream for improving skin texture."
“This is an incredible product.”
“This is an incredible product.”
Logo
“Blurs out imperfections instantly”.
“Helps fade newly formed stretch marks.”
“Helps fade newly formed stretch marks.”
“It works. The red, angry stretch marks on my stomach are already paler in colour and less pronounced in depth.”
“It works. The red, angry stretch marks on my stomach are already paler in colour and less pronounced in depth.”
“Best stretch mark cream for improving skin texture."
“Best stretch mark cream for improving skin texture."
“This is an incredible product.”
“This is an incredible product.”
Logo
“Blurs out imperfections instantly”.
“Helps fade newly formed stretch marks.”
“Helps fade newly formed stretch marks.”

Why Stretch Marks Appear

Stretch marks often appear when the skin changes faster than it can adapt.

  • Weight Fluctuations

    Sudden weight gain or loss can stretch the skin as the body changes shape.

  • Pregnancy

    As the body changes during pregnancy, the skin around the abdomen and breasts stretches significantly.

  • Muscle Growth

    Rapid muscle growth from intensive training can stretch the skin quickly, particularly around the shoulders, chest and arms.

  • Puberty

    During puberty, rapid growth and hormonal changes can cause the skin to stretch quickly.

1 4

The 12-Week Programme

A simple routine designed to support visible improvement over time.

Redefining Stretch Mark Cream

Powered by TECA™ and Actigym™, our daily cream works beyond surface hydration to support the appearance of stretch marks, skin firmness and elasticity over time.

Microneedling Tool

Designed to complement the programme, microneedling helps support the skin’s natural renewal process and enhances the delivery of key actives where they’re needed most.

Cellular Renewal Serum

After microneedling, apply the serum to deliver a concentrated blend of skin-supporting actives directly to the area.

Start Now

Consumer Survey Results

After image
Before image
Before After
12 weeks
85%
saw visible improvement
85%
saw more faded marks
88%
would recommend
73-participant consumer survey for the 12-week programme; results are self-reported appearance outcomes.

What Happens Over The 12 Weeks

Our programme is designed to support gradual, steady improvement. Consistency is key, so take a little time each day to enjoy the routine.
Weeks 1-4
Many users notice their skin feels smoother, more hydrated and cared for.
Weeks 5-8
As consistency builds, users often begin noticing improvements in skin texture, elasticity and the appearance of their stretch marks.
Weeks 9-12
This is where many users report the most noticeable changes. Stretch marks may appear lighter and less visible, while skin can look firmer, smoother and more resilient.

Industry recognition

Awarded 25 times

A compact edit of Stria Lab's strongest beauty, parent, health and wellness awards from 2023 to 2026.

25 awards 2023-2026 Winner, finalist and editor recognition
2026 Gold Winner

Best Targeted Body Treatment

Universal Beauty Awards

2026 Gold Winner

Best Buy Product of the Year

Loved By Parents Awards

2026 Platinum Winner

Best Postnatal Product

Loved By Parents Awards

2026 Gold Winner

Best Independent Retailer of the Year

Loved By Parents Awards

2026 Universal Beauty Awards winner 2026 badge

Gold Winner

Best Targeted Body Treatment

2026 Live That Glow finalist 2026 badge

Finalist

Standout Bodycare Product

2025 Global Health and Pharma winner 2025 badge

Winner

Best Stretch Mark Skincare Company

2025 Bambini Baby Awards gold 2025 badge

Gold

Best Stretch Mark Product

2025 Global Green Beauty Awards winner 2025 badge

Gold

Best Vegan Body Product

2025 Universal Beauty Awards silver 2025 badge

Silver

Best Body Oil

2024 Loved By Parents platinum 2024 badge

Platinum

Best Postpartum Skincare

2024 Made for Mums editor's choice award badge

Editor's Choice

Best Stretch Mark Cream

View all 25 awards

Complete awards list

Our Awards

  1. 2026 Gold Winner - Best Targeted Body Treatment: Universal Beauty Awards
  2. 2026 Gold Winner - Best Buy Product of the Year: Loved By Parents Awards
  3. 2026 Platinum Winner - Best Postnatal Product: Loved By Parents Awards
  4. 2026 Gold Winner - Best Independent Retailer of the Year: Loved By Parents Awards
  5. 2026 Cellular Repair Serum of the Year 2026: Global Health & Pharma Awards
  6. 2026 Finalist - Standout Bodycare Product: Live that Glow
  7. 2025 Best Stretch Mark Skincare Company: Global Health & Pharma Awards
  8. 2025 Winner - Innovator Award: Breakout Beauty UK
  9. 2025 Gold - Best Stretch Mark Product: Bambini Baby Awards
  10. 2025 Gold - Best Vegan Body Product: Global Green Beauty Awards
  11. 2025 Silver - Best Body Oil: Universal Beauty Awards
  12. 2025 Silver - Best Product for Pregnancy: Bambini Baby Awards
  13. 2025 Finalist - Standout Body Care: Live That Glow Awards
  14. 2025 Finalist - Sustainable Hero & Body Care: Health & Wellbeing Awards
  15. 2024 Platinum - Best Postpartum Skincare: Loved by Parents Awards
  16. 2024 Gold - Best Vegan Body Product: Global Green Beauty Awards
  17. 2024 Best Emerging Brand: Global Health & Pharma Awards
  18. 2024 Bronze - Age Well Tools: Health & Wellbeing Awards
  19. 2024 Editor's Choice - Best Stretch Mark Cream: Made for Mums Awards
  20. 2024 Highly Commended - Best Body Moisturiser: Top Sante Skincare Awards
  21. 2024 Winner: Vegan Beauty Awards
  22. 2023 Gold - Best New to Market Product: Loved by Parents Awards
  23. 2023 Gold - Postnatal Must-Have: Project Baby Awards
  24. 2023 Silver - Best Maternity Product: Loved by Parents Awards
  25. 2023 Editor's Choice - Best Stretch Mark Cream: Mama & Baby Awards

New customer offer: Save £49.98 on your starter kit

Stretch Mark Programme

RESULTS IN 12 WEEKS OR YOUR MONEY BACK

NEW CUSTOMER OFFER - SAVE £49.98
Stretch Mark Repair Programme
£89.97 £39.99
Worth £89.97 - yours for £39.99 - save £49.98
12-week clinical system that works beneath the surface – not just on it. 4-week starter kit includes:
  • ✓ Redefining Stretch Mark Cream £39.99
  • ✓ 1.5mm Microneedling Tool £24.99 FREE
  • ✓ Cellular Repair Serum £24.99 FREE

FREE gift: Start today and get a free Collagen X Mini worth £15!

★ Free shipping
✓ 12-Week Guarantee
★ Awarded 25+ times

Frequently Asked Questions

Does it work on old stretch marks?

Yes, even older stretch marks can be improved.

While they may take longer to respond than newer marks, consistent use of our programme will help fade their appearance, smooth texture and blend them more naturally into the skin over time.

How do I use the programme?

Apply our Redefining Stretch Mark Cream to stretch marks every morning and evening. Be sure to massage it into the skin using circular motions.

Use the Microneedling Tool and serum once a week. First, apply the serum, then gently roll the tool over your stretch marks five times in each direction, applying enough pressure as comfortably tolerable. Finish by applying the serum again.

How does the money-back guarantee work?

Try our Programme as directed for 12 weeks and if you’re not satisfied with the visible improvement, just email us at hello@strialab.com.

How does the subscription work?

You pay £39.99/month.

Your first delivery includes the full system - cream, serum and microneedling tool.

Ongoing deliveries include the cream, serum and replacement tool head to keep needles sharp.

You can easily pause or cancel anytime in your account.

Does it work for all genders and skin types?

Absolutely! Our treatment addresses the breakdown of collagen and elastin, which is the cause of stretch marks, and it's the same for everyone.

What are the ingredients?

Redefining Stretch Mark Cream: Water, Glycerin, Ethylhexyl Palmitate, Centella Asiatica Extract, Aloe Barbadensis Leaf Juice, Squalane, Chrysanthellum Indicum Extract, Portulaca Oleracea Extract, 3-O-Ethyl Ascorbic Acid, Betaine, Mentha Arvensis Leaf Extract, Saponins, Triticum Vulgare (Wheat) Germ Oil, Pelargonium Graveolens Extract, Polyglutamic Acid, Sophora Angustifolia Root Extract, Hyaluronic Acid, Niacinamide, Lactococcus Ferment Lysate, Oligopeptide-1, Acetyl Tetrapeptide-9, Hexapeptide-9, Tripeptide-1, Palmitoyl Pentapeptide-4, Palmitoyl Tetrapeptide-7, Ceramide NP, Asiaticoside, Madecassic Acid, Asiatic Acid, Bisabolol, Butyrospermum Parkii (Shea Butter), Tocopheryl Acetate, Bifida Ferment Lysate, Bacillus/Soybean Ferment Extract, Caprylic/Capric Triglyceride, Xanthan Gum, Hydrogenated Lecithin, 1,2-Hexanediol, Pentylene Glycol, Hydrolyzed Pearl, Butylene Glycol, Sodium Benzoate, Hydroxyacetophenone, Acetic Acid, Lactic Acid, Ethylhexylglycerin, Polysorbate 20, Phenoxyethanol, Sodium Hyaluronate, Aroma.

Cellular Repair Serum: Aqua, Glycerin, Butylene Glycol, Aloe Barbadensis Leaf Juice, 1,2-Hexanediol, Cocos Nucifera (Coconut) Oil, Pentylene Glycol, Centella Asiatica Extract, Propylene Glycol, Collagen , Sodium Hyaluronate, Allantoin, Hyaluronic Acid, Hydrolyzed Sodium Hyaluronate, Erythritol, Cetearyl Alcohol, Glyceryl Stearate, Portulaca Oleracea Extract, Chrysanthellum Indicum Extract, Asiaticoside, Madecassic Acid, Asiatic Acid, Hydrogenated Lecithin, Arginine, Carbomer, Xanthan Gum, Chrysanthemum Indicum Flower Extract, Aloe Barbadensis Extract, Sophora Angustifolia Root Extract, Mentha Arvensis Leaf Extract, Pelargonium Graveolens Extract, Hydroxyacetophenone, Ceramide NP, Lactobacillus/Soymilk Ferment Filtrate, Stephania Tetrandra Extract, Citric Acid, Phenoxyethanol, Potassium Sorbate, Sodium Benzoate

Is it suitable for pregnancy and breastfeeding?

Our products are formulated by mums, for mums, and are made without ingredients typically avoided during pregnancy and breastfeeding, including retinoids, phthalates and parabens.

While the topical products can be used during this time, we recommend waiting until postpartum to begin microneedling, simply as an added precaution.

If you have any concerns, please consult your healthcare provider.

Start Your Repair Programme

My 12-Week Stretch Marks Journey

I'm Eva, and I wanted to share
my journey with you so you know what to look forward to over the next 12 weeks.

My 12-Week Journey

Weeks 1-4:

My skin felt softer and more hydrated. The redness began to calm, and my stretch marks didn’t feel as raised. I couldn’t see huge changes yet, but it felt like things were starting to shift beneath the surface.

This is when I really started noticing a difference. My stretch marks looked lighter and flatter, and my skin felt smoother, firmer and more resilient. Around week 6, I looked in the mirror and thought, “Okay… something is definitely changing.”

Weeks 5-8:

Weeks 9-12:

By the end of the programme, the improvement was clear. My stretch marks looked lighter, smoother and less noticeable. My skin felt firmer, looked healthier, and I felt much more confident in my skin. It took the full 12 weeks, but it was absolutely worth sticking with.

What I Learned

Consistency is everything.

Show up twice daily with the cream and use the microneedling tool weekly. Your skin is repairing from the inside out, and that takes time. Trust it.

What I Learned

Ready To Start Yours?

If I can do it, you absolutely can too. There are thousands of us seeing real results. Don't wait.
Start Your 12-Week Programme

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