1 0
    #1 Best Seller

    Mega Bundle

    Mega Bundle

    The Ultimate Australia Closing Down Mega Bundle

    Our biggest-value bundle yet — and your final chance to stock up before we close in Australia!

    Treat the appearance of existing stretch marks, help defend against new ones and target crepey, loose-looking skin with a complete collection of our best-loved body-care essentials. With three full Stretch Mark Programmes, a full-size Collagen X, three travel-friendly Collagen X Minis and a stylish bag, this bundle delivers unbeatable value.

    You won’t find a better offer. Available exclusively in Australia while stocks last - once it’s gone, it’s gone.

    £39.99 / month
    £94.97 Save 57%
    Collagen X Mini gift FREE gift: Start today and get a free Collagen X Mini worth £15!
    Our Awards
    Subscription perks
    • Easily cancel or skip, no minimum period
    • Save at least 30% every month
    • Free gifts
    • Auto-renews monthly, never run out
    • 12-week money-back guarantee
    Free Next Day Delivery on All Orders

    Two-step repair routine: TECA-powered cream twice daily, 1.5mm microneedling weekly with serum.

    • Cream supports hydration and daily topical care
    • Tool supports weekly skin renewal
    • Serum soothes & hydrates post-treatment skin
    4.56/5 from 465 reviews
    20+ awards
    87% saw visible improvement
    12 weeks money-back guarantee
    ✓

    Science-backed

    ✓

    12-week moneyback guarantee

    ★★★★★

    "I’m 2 months in and there is a dramatic, visible difference. I even showed a friend the other day and she said “what stretch marks?” Depending on the light they’re not visible anymore! You really need to be strict with yourself and do this twice daily, don’t do it once a day every now and again and expect the same result. Thank you Striā Lab!"

    Emily H.
    Read all reviews

    Description

    Stretch mark defence starts before marks appear. Our lightweight oil is designed to support skin through periods of rapid change, helping maintain the hydration, suppleness and resilience it needs as it stretches.

    Powered by TECA™—a Centella asiatica extract known for its collagen-supporting properties—and three molecular weights of Hyaluronic Acid, the formula delivers targeted, multi-level hydration. It absorbs quickly, leaving skin feeling nourished, flexible and prepared for change.

    How to Use

    Massage the oil generously into areas prone to stretch marks, using circular motions. Apply 1-2 times daily.

    What's Included

    Your first delivery includes the full system - cream, serum and microneedling tool.

    Ongoing deliveries include the cream, serum and replacement tool head to keep needles sharp.

    Ingredients

    KEY ACTIVES: 0.5% TECA, 3% Triple Hyaluronic Acid, 5% Pro-Vitamin B5, 3% Collagen (hydrolysed), 3% Squalane, 3% Aloe Vera, 2.5% Centella Asiatica, 2% Vitamin C, 2% Blueberry, 1% Vitamin E 

    INCI: Aqua, Ethylhexyl Palmitate, Glycerin, Panthenol, Squalane, Aloe Barbadensis Leaf Juice, Portulaca Oleracea Extract, Chrysanthellum Indicum Extract, Centella Asiatica Extract, Mentha Arvensis Leaf Extract, Hydrolyzed Sodium Hyaluronate, 3-O-Ethyl Ascorbic Acid, Sophora Angustifolia Root Extract, Pelargonium Graveolens Extract, Sodium Hyaluronate, Asiaticoside, Madecassic Acid, Asiatic Acid, Mulberry Root Extract, Soluble Collagen, Hydroxyethyl Cellulose, Vaccinium Angustifolium (Blueberry) Fruit Extract, Glyceryl Glucoside, Tocopheryl Acetate, Propylene Glycol, Pentylene Glycol, Citrus Aurantium Dulcis (Orange) Oil, Caprylhydroxamic Acid, 1,2-Hexanediol, Glyceryl Caprylate, Phenoxyethanol, Malic Acid, Ethylhexylglycerin, Aroma.

    Shipping & Returns

    Free shipping with Royal Mail on orders over £50. Delivery takes 1-3 days.

    Next-day shipping also available.

    Order before 6pm for same-day dispatch!

    Unhappy with your Programme results? After completing the 12-week Programme, get in touch about the money-back guarantee.

    Money-back Guarantee

    To qualify for our 12-Week Money-Back Guarantee, simply take a clear before photo before you begin and another after 12 weeks of consistent use. Both photos must be taken in similar lighting, from the same angle, with the date and time visible. View the full Terms & Conditions of our Money-Back Guarantee here.

    View full details

    Real Customer Journeys

    Three routines. Three honest experiences.

    Hear how the Programme fitted into real life.

    Individual experiences. Results vary.

    1 of 3

    Customer journey

    Individual experience. Results vary.

    Trusted By Thousands Worldwide

    Blown away!

    I'm blown away by the results from this cream! My stretch marks were very deep and dark red after I gave birth, but a year later your can barely see them. I started using the cream and the serum with the derma roller about a month after my baby was born and carried on religiously for the 12 weeks following. Since then I've used it here and there and you can really see the results!

    Heather
    VERIFIED
    Stretch Mark Programme

    Stretch Mark Programme

    Shop Now

    I am amazed!

    I have been using these products for around 3 months now and I am amazed! I genuinely thought there was no saving my stretch marks but my picture I have shown speaks for itself ! I will continue to use these products and recommend to anyone who has stretch marks !!!

    VERIFIED
    Stretch Mark Programme

    Stretch Mark Programme

    Shop Now

    Improvements in just 11 days

    I have only been using this product for 11 days and can already see a difference! So happy with it!

    Meg
    VERIFIED
    Redefining Stretch Mark Cream

    Redefining Stretch Mark Cream

    Shop Now

    Amazing

    It’s like I’ve had a visible lift. Definitely getting more to continue this journey to body confidence.

    - Enya
    VERIFIED
    Stretch Mark Programme

    Stretch Mark Programme

    Shop Now

    Renewed Confidence!

    After my first baby it took a while to come to terms with my new body, but this gave me my confidence back!

    Meg
    VERIFIED
    Stretch Mark Programme

    Stretch Mark Programme

    Shop Now

    This cream has changed my life

    This cream changed my life i have tried every over the counter products including bio oil to no avail and i stumbled upon this cream it has been a game changer my stretch marks are barely noticible now

    Tyler
    VERIFIED
    Redefining Stretch Mark Cream

    Redefining Stretch Mark Cream

    Shop Now

    STICK WITH IT

    After 8 weeks, my stretch marks are much less dimply, and the colour is starting to fade. It took a month to really start to see a difference.

    Carly H
    VERIFIED
    Stretch Mark Programme

    Stretch Mark Programme

    Shop Now

    my stomach is tightening faster this time round

    I am on week 3.5weeks into using this product and I can see a difference in the pigmentation of the stretch marks on my stomach.They are not as purple as they were and definitely more reduced I started using this only 2 weeks after giving birth so my stomach is, as expected, still recovering and this is my second child. I have noticed that my stomach is tightening faster this time round

    Gem X
    VERIFIED
    Stretch Mark Programme

    Stretch Mark Programme

    Shop Now

    1 month in and just WOW

    This is the same leg. In the same position. Photos taken one month apart. I actually cant believe the results! I’ve been using the kit religiously as instructed and it works amazing. Over Summer I haven’t wanted to get in my bikini because of my stretch marks, but now I’m much more confident! Thanks you so much Strialab! I will be telling all my friends!

    - Justine A.
    VERIFIED
    Stretch Mark Programme

    Stretch Mark Programme

    Shop Now

    Very happy with the progress so far.

    I’ve been using this cream twice daily for the last 4 or so months and have definitely seen visible improvements on my stretch marks. I have also been using the microneedle roller more frequently than recommended, around 2-3x week which I think has helped. Very happy with the progress so far.

    Lauren
    VERIFIED
    Stretch Mark Programme

    Stretch Mark Programme

    Shop Now

    I recommend to all my Mummy friends

    From the first time I used it I was instantly shocked at the results. I haven’t been great at being consistent with the product but have been hugely impressed with the difference it’s made regardless. I recommend strialab to all of my other mummy friends.

    - Jessica.
    VERIFIED
    Redefining Stretch Mark Cream

    Redefining Stretch Mark Cream

    Shop Now

    Amazing Cream

    Loved it only used for 2 weeks and already can see my marks fading

    - Patricia
    VERIFIED
    Stretch Mark Programme

    Stretch Mark Programme

    Shop Now

    Fantastic improvements

    I treated the red stretch marks on my hips which were really noticeable in a bikini. After one month, they’ve faded so much and the skin looks much smoother

    Pheebs
    VERIFIED
    Stretch Mark Programme

    Stretch Mark Programme

    Shop Now

    I hope my pictures will help others

    My marks healed quite well after pregnancy, but then stopped getting better. I gave this a go and my skin is now much smoother and more

    Anon
    VERIFIED
    Stretch Mark Programme

    Stretch Mark Programme

    Shop Now

    I would like to thank Strialab

    I would like to thank Strialab for treating my 20-year-old stretch marks and firming tummy. I am 61 and thought I was well passed anything changing.

    VERIFIED
    Stretch Mark Programme

    Stretch Mark Programme

    Shop Now

    12-week use

    Been using Stria Lab Stretch Mark Cream for three months now. The difference is amazing. My stretch Marks are less prominent almost half disappeared or have shrunken in size. My thighs are more firm and skin tone are more even. What a game changer.

    - Lesa
    VERIFIED
    Redefining Stretch Mark Cream

    Redefining Stretch Mark Cream

    Shop Now
    Breastfeeding
    Money-back Guarantee
    Vegan
    Cruelty-free
    Clean
    Award-winning
    “The Befores and Afters are Mind-Blowing"
    “The Befores and Afters are Mind-Blowing"
    “Best stretch mark cream for improving skin texture."
    “Best stretch mark cream for improving skin texture."
    “It works. The red, angry stretch marks on my stomach are already paler in colour and less pronounced in depth.”
    “It works. The red, angry stretch marks on my stomach are already paler in colour and less pronounced in depth.”
    "It takes time to see big results, but the short-term ones are impressive too."
    "It takes time to see big results, but the short-term ones are impressive too."
    “This is an incredible product.”
    “This is an incredible product.”
    Logo
    “Blurs out imperfections instantly”.
    “Helps fade newly formed stretch marks.”
    “Helps fade newly formed stretch marks.”
    “The Befores and Afters are Mind-Blowing"
    “The Befores and Afters are Mind-Blowing"
    “Best stretch mark cream for improving skin texture."
    “Best stretch mark cream for improving skin texture."
    “It works. The red, angry stretch marks on my stomach are already paler in colour and less pronounced in depth.”
    “It works. The red, angry stretch marks on my stomach are already paler in colour and less pronounced in depth.”
    "It takes time to see big results, but the short-term ones are impressive too."
    "It takes time to see big results, but the short-term ones are impressive too."
    “This is an incredible product.”
    “This is an incredible product.”
    Logo
    “Blurs out imperfections instantly”.
    “Helps fade newly formed stretch marks.”
    “Helps fade newly formed stretch marks.”
    “The Befores and Afters are Mind-Blowing"
    “The Befores and Afters are Mind-Blowing"
    “Best stretch mark cream for improving skin texture."
    “Best stretch mark cream for improving skin texture."
    “It works. The red, angry stretch marks on my stomach are already paler in colour and less pronounced in depth.”
    “It works. The red, angry stretch marks on my stomach are already paler in colour and less pronounced in depth.”
    "It takes time to see big results, but the short-term ones are impressive too."
    "It takes time to see big results, but the short-term ones are impressive too."
    “This is an incredible product.”
    “This is an incredible product.”
    Logo
    “Blurs out imperfections instantly”.
    “Helps fade newly formed stretch marks.”
    “Helps fade newly formed stretch marks.”
    “The Befores and Afters are Mind-Blowing"
    “The Befores and Afters are Mind-Blowing"
    “Best stretch mark cream for improving skin texture."
    “Best stretch mark cream for improving skin texture."
    “It works. The red, angry stretch marks on my stomach are already paler in colour and less pronounced in depth.”
    “It works. The red, angry stretch marks on my stomach are already paler in colour and less pronounced in depth.”
    "It takes time to see big results, but the short-term ones are impressive too."
    "It takes time to see big results, but the short-term ones are impressive too."
    “This is an incredible product.”
    “This is an incredible product.”
    Logo
    “Blurs out imperfections instantly”.
    “Helps fade newly formed stretch marks.”
    “Helps fade newly formed stretch marks.”
    “The Befores and Afters are Mind-Blowing"
    “The Befores and Afters are Mind-Blowing"
    “Best stretch mark cream for improving skin texture."
    “Best stretch mark cream for improving skin texture."
    “It works. The red, angry stretch marks on my stomach are already paler in colour and less pronounced in depth.”
    “It works. The red, angry stretch marks on my stomach are already paler in colour and less pronounced in depth.”
    "It takes time to see big results, but the short-term ones are impressive too."
    "It takes time to see big results, but the short-term ones are impressive too."
    “This is an incredible product.”
    “This is an incredible product.”
    Logo
    “Blurs out imperfections instantly”.
    “Helps fade newly formed stretch marks.”
    “Helps fade newly formed stretch marks.”
    “The Befores and Afters are Mind-Blowing"
    “The Befores and Afters are Mind-Blowing"
    “Best stretch mark cream for improving skin texture."
    “Best stretch mark cream for improving skin texture."
    “It works. The red, angry stretch marks on my stomach are already paler in colour and less pronounced in depth.”
    “It works. The red, angry stretch marks on my stomach are already paler in colour and less pronounced in depth.”
    "It takes time to see big results, but the short-term ones are impressive too."
    "It takes time to see big results, but the short-term ones are impressive too."
    “This is an incredible product.”
    “This is an incredible product.”
    Logo
    “Blurs out imperfections instantly”.
    “Helps fade newly formed stretch marks.”
    “Helps fade newly formed stretch marks.”
    “The Befores and Afters are Mind-Blowing"
    “The Befores and Afters are Mind-Blowing"
    “Best stretch mark cream for improving skin texture."
    “Best stretch mark cream for improving skin texture."
    “It works. The red, angry stretch marks on my stomach are already paler in colour and less pronounced in depth.”
    “It works. The red, angry stretch marks on my stomach are already paler in colour and less pronounced in depth.”
    "It takes time to see big results, but the short-term ones are impressive too."
    "It takes time to see big results, but the short-term ones are impressive too."
    “This is an incredible product.”
    “This is an incredible product.”
    Logo
    “Blurs out imperfections instantly”.
    “Helps fade newly formed stretch marks.”
    “Helps fade newly formed stretch marks.”
    “The Befores and Afters are Mind-Blowing"
    “The Befores and Afters are Mind-Blowing"
    “Best stretch mark cream for improving skin texture."
    “Best stretch mark cream for improving skin texture."
    “It works. The red, angry stretch marks on my stomach are already paler in colour and less pronounced in depth.”
    “It works. The red, angry stretch marks on my stomach are already paler in colour and less pronounced in depth.”
    "It takes time to see big results, but the short-term ones are impressive too."
    "It takes time to see big results, but the short-term ones are impressive too."
    “This is an incredible product.”
    “This is an incredible product.”
    Logo
    “Blurs out imperfections instantly”.
    “Helps fade newly formed stretch marks.”
    “Helps fade newly formed stretch marks.”
    “The Befores and Afters are Mind-Blowing"
    “The Befores and Afters are Mind-Blowing"
    “Best stretch mark cream for improving skin texture."
    “Best stretch mark cream for improving skin texture."
    “It works. The red, angry stretch marks on my stomach are already paler in colour and less pronounced in depth.”
    “It works. The red, angry stretch marks on my stomach are already paler in colour and less pronounced in depth.”
    "It takes time to see big results, but the short-term ones are impressive too."
    "It takes time to see big results, but the short-term ones are impressive too."
    “This is an incredible product.”
    “This is an incredible product.”
    Logo
    “Blurs out imperfections instantly”.
    “Helps fade newly formed stretch marks.”
    “Helps fade newly formed stretch marks.”
    “The Befores and Afters are Mind-Blowing"
    “The Befores and Afters are Mind-Blowing"
    “Best stretch mark cream for improving skin texture."
    “Best stretch mark cream for improving skin texture."
    “It works. The red, angry stretch marks on my stomach are already paler in colour and less pronounced in depth.”
    “It works. The red, angry stretch marks on my stomach are already paler in colour and less pronounced in depth.”
    "It takes time to see big results, but the short-term ones are impressive too."
    "It takes time to see big results, but the short-term ones are impressive too."
    “This is an incredible product.”
    “This is an incredible product.”
    Logo
    “Blurs out imperfections instantly”.
    “Helps fade newly formed stretch marks.”
    “Helps fade newly formed stretch marks.”
    “The Befores and Afters are Mind-Blowing"
    “The Befores and Afters are Mind-Blowing"
    “Best stretch mark cream for improving skin texture."
    “Best stretch mark cream for improving skin texture."
    “It works. The red, angry stretch marks on my stomach are already paler in colour and less pronounced in depth.”
    “It works. The red, angry stretch marks on my stomach are already paler in colour and less pronounced in depth.”
    "It takes time to see big results, but the short-term ones are impressive too."
    "It takes time to see big results, but the short-term ones are impressive too."
    “This is an incredible product.”
    “This is an incredible product.”
    Logo
    “Blurs out imperfections instantly”.
    “Helps fade newly formed stretch marks.”
    “Helps fade newly formed stretch marks.”
    “The Befores and Afters are Mind-Blowing"
    “The Befores and Afters are Mind-Blowing"
    “Best stretch mark cream for improving skin texture."
    “Best stretch mark cream for improving skin texture."
    “It works. The red, angry stretch marks on my stomach are already paler in colour and less pronounced in depth.”
    “It works. The red, angry stretch marks on my stomach are already paler in colour and less pronounced in depth.”
    "It takes time to see big results, but the short-term ones are impressive too."
    "It takes time to see big results, but the short-term ones are impressive too."
    “This is an incredible product.”
    “This is an incredible product.”
    Logo
    “Blurs out imperfections instantly”.
    “Helps fade newly formed stretch marks.”
    “Helps fade newly formed stretch marks.”
    “The Befores and Afters are Mind-Blowing"
    “The Befores and Afters are Mind-Blowing"
    “Best stretch mark cream for improving skin texture."
    “Best stretch mark cream for improving skin texture."
    “It works. The red, angry stretch marks on my stomach are already paler in colour and less pronounced in depth.”
    “It works. The red, angry stretch marks on my stomach are already paler in colour and less pronounced in depth.”
    "It takes time to see big results, but the short-term ones are impressive too."
    "It takes time to see big results, but the short-term ones are impressive too."
    “This is an incredible product.”
    “This is an incredible product.”
    Logo
    “Blurs out imperfections instantly”.
    “Helps fade newly formed stretch marks.”
    “Helps fade newly formed stretch marks.”
    “The Befores and Afters are Mind-Blowing"
    “The Befores and Afters are Mind-Blowing"
    “Best stretch mark cream for improving skin texture."
    “Best stretch mark cream for improving skin texture."
    “It works. The red, angry stretch marks on my stomach are already paler in colour and less pronounced in depth.”
    “It works. The red, angry stretch marks on my stomach are already paler in colour and less pronounced in depth.”
    "It takes time to see big results, but the short-term ones are impressive too."
    "It takes time to see big results, but the short-term ones are impressive too."
    “This is an incredible product.”
    “This is an incredible product.”
    Logo
    “Blurs out imperfections instantly”.
    “Helps fade newly formed stretch marks.”
    “Helps fade newly formed stretch marks.”
    “The Befores and Afters are Mind-Blowing"
    “The Befores and Afters are Mind-Blowing"
    “Best stretch mark cream for improving skin texture."
    “Best stretch mark cream for improving skin texture."
    “It works. The red, angry stretch marks on my stomach are already paler in colour and less pronounced in depth.”
    “It works. The red, angry stretch marks on my stomach are already paler in colour and less pronounced in depth.”
    "It takes time to see big results, but the short-term ones are impressive too."
    "It takes time to see big results, but the short-term ones are impressive too."
    “This is an incredible product.”
    “This is an incredible product.”
    Logo
    “Blurs out imperfections instantly”.
    “Helps fade newly formed stretch marks.”
    “Helps fade newly formed stretch marks.”
    “The Befores and Afters are Mind-Blowing"
    “The Befores and Afters are Mind-Blowing"
    “Best stretch mark cream for improving skin texture."
    “Best stretch mark cream for improving skin texture."
    “It works. The red, angry stretch marks on my stomach are already paler in colour and less pronounced in depth.”
    “It works. The red, angry stretch marks on my stomach are already paler in colour and less pronounced in depth.”
    "It takes time to see big results, but the short-term ones are impressive too."
    "It takes time to see big results, but the short-term ones are impressive too."
    “This is an incredible product.”
    “This is an incredible product.”
    Logo
    “Blurs out imperfections instantly”.
    “Helps fade newly formed stretch marks.”
    “Helps fade newly formed stretch marks.”
    “The Befores and Afters are Mind-Blowing"
    “The Befores and Afters are Mind-Blowing"
    “Best stretch mark cream for improving skin texture."
    “Best stretch mark cream for improving skin texture."
    “It works. The red, angry stretch marks on my stomach are already paler in colour and less pronounced in depth.”
    “It works. The red, angry stretch marks on my stomach are already paler in colour and less pronounced in depth.”
    "It takes time to see big results, but the short-term ones are impressive too."
    "It takes time to see big results, but the short-term ones are impressive too."
    “This is an incredible product.”
    “This is an incredible product.”
    Logo
    “Blurs out imperfections instantly”.
    “Helps fade newly formed stretch marks.”
    “Helps fade newly formed stretch marks.”
    “The Befores and Afters are Mind-Blowing"
    “The Befores and Afters are Mind-Blowing"
    “Best stretch mark cream for improving skin texture."
    “Best stretch mark cream for improving skin texture."
    “It works. The red, angry stretch marks on my stomach are already paler in colour and less pronounced in depth.”
    “It works. The red, angry stretch marks on my stomach are already paler in colour and less pronounced in depth.”
    "It takes time to see big results, but the short-term ones are impressive too."
    "It takes time to see big results, but the short-term ones are impressive too."
    “This is an incredible product.”
    “This is an incredible product.”
    Logo
    “Blurs out imperfections instantly”.
    “Helps fade newly formed stretch marks.”
    “Helps fade newly formed stretch marks.”
    “The Befores and Afters are Mind-Blowing"
    “The Befores and Afters are Mind-Blowing"
    “Best stretch mark cream for improving skin texture."
    “Best stretch mark cream for improving skin texture."
    “It works. The red, angry stretch marks on my stomach are already paler in colour and less pronounced in depth.”
    “It works. The red, angry stretch marks on my stomach are already paler in colour and less pronounced in depth.”
    "It takes time to see big results, but the short-term ones are impressive too."
    "It takes time to see big results, but the short-term ones are impressive too."
    “This is an incredible product.”
    “This is an incredible product.”
    Logo
    “Blurs out imperfections instantly”.
    “Helps fade newly formed stretch marks.”
    “Helps fade newly formed stretch marks.”
    “The Befores and Afters are Mind-Blowing"
    “The Befores and Afters are Mind-Blowing"
    “Best stretch mark cream for improving skin texture."
    “Best stretch mark cream for improving skin texture."
    “It works. The red, angry stretch marks on my stomach are already paler in colour and less pronounced in depth.”
    “It works. The red, angry stretch marks on my stomach are already paler in colour and less pronounced in depth.”
    "It takes time to see big results, but the short-term ones are impressive too."
    "It takes time to see big results, but the short-term ones are impressive too."
    “This is an incredible product.”
    “This is an incredible product.”
    Logo
    “Blurs out imperfections instantly”.
    “Helps fade newly formed stretch marks.”
    “Helps fade newly formed stretch marks.”
    Attracta Beauty Awards 2026 Highly Commended badge
    NEW · JULY 2026

    Highly Commended: Pioneering Regenerative Skincare

    Pioneering Regenerative Skincare

    At the Attracta Beauty Awards, known as the Oscars of UK beauty. Every entry is tested by a panel of leading skin experts.

    Judging panel

    Attracta CourtneyCelebrity makeup artist, awards founder
    Dr Sophie ShotterAesthetic doctor
    Dr Catharine DenningAesthetic doctor
    Dr Zainab LaftahConsultant dermatologist
    Dr Priya VermaAesthetic physician

    Industry recognition

    Awarded 25+ times

    A compact edit of Stria Lab's strongest beauty, parent, health and wellness awards from 2023 to 2026.

    25+ awards 2023-2026 Winner, finalist and editor recognition
    2026 Gold Winner

    Best Targeted Body Treatment

    Universal Beauty Awards

    2026 Gold Winner

    Best Buy Product of the Year

    Loved By Parents Awards

    2026 Platinum Winner

    Best Postnatal Product

    Loved By Parents Awards

    2026 Gold Winner

    Best Independent Retailer of the Year

    Loved By Parents Awards

    2026 Universal Beauty Awards winner 2026 badge

    Gold Winner

    Best Targeted Body Treatment

    2026 Live That Glow finalist 2026 badge

    Finalist

    Standout Bodycare Product

    2025 Global Health and Pharma winner 2025 badge

    Winner

    Best Stretch Mark Skincare Company

    2025 Bambini Baby Awards gold 2025 badge

    Gold

    Best Stretch Mark Product

    2025 Global Green Beauty Awards winner 2025 badge

    Gold

    Best Vegan Body Product

    2025 Universal Beauty Awards silver 2025 badge

    Silver

    Best Body Oil

    2024 Loved By Parents platinum 2024 badge

    Platinum

    Best Postpartum Skincare

    2024 Made for Mums editor's choice award badge

    Editor's Choice

    Best Stretch Mark Cream

    View all 25+ awards

    Complete awards list

    Our Awards

    1. 2026 Highly Commended - Pioneering Regenerative Skincare: Attracta Beauty Awards
    2. 2026 Gold Winner - Best Targeted Body Treatment: Universal Beauty Awards
    3. 2026 Gold Winner - Best Buy Product of the Year: Loved By Parents Awards
    4. 2026 Platinum Winner - Best Postnatal Product: Loved By Parents Awards
    5. 2026 Gold Winner - Best Independent Retailer of the Year: Loved By Parents Awards
    6. 2026 Cellular Repair Serum of the Year 2026: Global Health & Pharma Awards
    7. 2026 Finalist - Standout Bodycare Product: Live that Glow
    8. 2025 Best Stretch Mark Skincare Company: Global Health & Pharma Awards
    9. 2025 Winner - Innovator Award: Breakout Beauty UK
    10. 2025 Gold - Best Stretch Mark Product: Bambini Baby Awards
    11. 2025 Gold - Best Vegan Body Product: Global Green Beauty Awards
    12. 2025 Silver - Best Body Oil: Universal Beauty Awards
    13. 2025 Silver - Best Product for Pregnancy: Bambini Baby Awards
    14. 2025 Finalist - Standout Body Care: Live That Glow Awards
    15. 2025 Finalist - Sustainable Hero & Body Care: Health & Wellbeing Awards
    16. 2024 Platinum - Best Postpartum Skincare: Loved by Parents Awards
    17. 2024 Gold - Best Vegan Body Product: Global Green Beauty Awards
    18. 2024 Best Emerging Brand: Global Health & Pharma Awards
    19. 2024 Bronze - Age Well Tools: Health & Wellbeing Awards
    20. 2024 Editor's Choice - Best Stretch Mark Cream: Made for Mums Awards
    21. 2024 Highly Commended - Best Body Moisturiser: Top Sante Skincare Awards
    22. 2024 Winner: Vegan Beauty Awards
    23. 2023 Gold - Best New to Market Product: Loved by Parents Awards
    24. 2023 Gold - Postnatal Must-Have: Project Baby Awards
    25. 2023 Silver - Best Maternity Product: Loved by Parents Awards
    26. 2023 Editor's Choice - Best Stretch Mark Cream: Mama & Baby Awards
    Your first 12 weeks

    Your first 12 weeks

    Our programme is designed to support gradual, steady improvement. Consistency is key, so take a little time each day to enjoy the routine.

    Tick Week 4
    Your skin may begin to feel smoother, softer and more conditioned.
    Tick Week 8
    Nearly 3 in 4 users said their stretch marks looked lighter.*
    Tick Week 12+
    After 12+ weeks, 83% of users reported visibly improved stretch marks—and 2 in 3 said their marks appeared less deep.*

    *30-participant consumer survey for the 12-week programme; results are self-reported appearance, colour and depth outcomes.

    Consumer Survey Results

    87%
    saw visible improvement*
    80%
    saw lighter colour*
    77%
    saw reduced depth*
    *30-participant consumer survey for the 12-week programme; results are self-reported appearance, colour and depth outcomes.

    Stria Lab vs The Rest

    Topical creams & oils (e.g. Bio-Oil / Palmer's)
    Stria Programme
    Stria Programme
    Surgery / clinic
    Approach
    Single topical
    3-step routine
    In-clinic procedure
    Focus
    Surface hydration
    Targeted care
    Device-led treatment
    Pregnancy & Breastfeeding
    Check label
    Topicals suitable; tool postpartum
    Not suitable
    Use
    Daily at home
    12-week plan
    Appointments
    Format
    Topical creams & oils
    Stria Programme
    Laser / needling
    Guarantee
    Guarantee varies
    12-week money-back guarantee
    Aftercare varies

    Recommended by Industry Experts

    Sally Underwood, Editor-In-Chief, Live That Glow
    Sally Underwood, Editor-In-Chief, Live That Glow

    "I thought I must have been looking at my stretch marks from a different angle – but then I realised that from every angle they’ve simply improved in length, depth and colour. I’m honestly blown away.”

    Mica Rickets, Beauty Editor says:
    Mica Rickets, Beauty Editor says:

    “It works...the red, angry stretch marks on my stomach are already paler in colour and less pronounced in depth."

    Dr Sonia Khorana, GP and aesthetic doctor
    Dr Sonia Khorana, GP and aesthetic doctor

    “Nice supportive formula with peptides, centella and hyaluronic acid. Helps improve skin texture.”

    Frequently Asked Questions

    How long does it take to work?

    Best results take at least 12 weeks - for some people significant change occurs much faster. The most important thing is to give your skin time to recover. The results will be worth the wait!

    Does it work for all genders and skin types?

    Our dual-action programme is informed by research into the changes in collagen and elastin associated with stretch marks. It is designed to target the visible effects of these changes and help improve the overall appearance of stretch marks over time. Our consumer research shows that 87%* of customers have seen visible improvements - and if you’re not satisfied with your results, you’re protected by our money-back guarantee.

    *30-participant consumer survey for the 12-week programme; results are self-reported appearance, colour and depth outcomes.

    How do I know it will work for me?

    Everyone’s skin is different, so individual results can vary. In our consumer research, 87%* of users reported visibly improved stretch marks after using the complete three-step programme.

    The programme is designed around the collagen and elastin changes associated with stretch marks. And if you’re not satisfied with your visible results, you’re protected by our money-back guarantee.

    *30-participant consumer survey for the 12-week programme; results are self-reported appearance, colour and depth outcomes.

    How does the money-back guarantee work?

    To qualify for our 12-Week Money-Back Guarantee, simply take a clear before photo before you begin and another after 12 weeks of consistent use. Both photos must be taken in similar lighting, from the same angle, with the date and time visible. View the full Terms & Conditions of our Money-Back Guarantee here.

    How long does 1 tube last?

    Use a thin, even layer – around the length of a fingertip – per application. Each tube lasts approximately one month when treating a single area, such as the stomach, hips, thighs, or chest

    Can I use while pregnant or breastfeeding?

    Our products are formulated by mums, for mums, and exclude ingredients typically avoided during pregnancy and breastfeeding, such as retinoids, phthalates and parabens.

    We recommend waiting until postpartum to begin microneedling.

    Always consult your healthcare provider before use.

    When is the best time to treat stretch marks?

    Start early. New stretch marks are often red and raised and respond more quickly. Over time, they can fade and become lighter in colour. Begin using the programme as soon as stretch marks appear for best results.

    Reviews